There is a new way of marketing that is proving to replace the old methods of marketing tourist destination spots. E-tourism is the new wave that has seen the global tourism revenues go up by 50%, because of digital marketing or rather using the Internet for most of their marketing and advertising solutions. This is in direct contrast to areas such as the East Africa that has still not caught up to this fact and are still getting as low as 2% in terms of tourism revenues.
How comes such revenues can be generated over the Internet? You may ask. This is all possible because the Internet uses cost effective methods of advertising as opposed to the way things used to be done, or are still done in various countries that is the use of glossy brochures, using print and TV advertising and attending trade fairs all over the world in order to promote your respective tourism destination spots.
Various countries in Africa have changed the way that they promote their countries by employing various techniques on the Internet. This is a useful tool because it opens up your marketing campaign directly to the consumer at the other end of the world without you necessarily having to incur additional costs. Countries like South Africa for example have successfully seen an increase of their yearly tourist influx because of such techniques as using websites such as you-tube to post their videos and social networking sites that are based on tourism. The people who benefit from these are the people that have websites on-line and market various tourist destinations on their websites for a fee. There are people who make as much as 2 million $ a year from this style of marketing!!
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